• Bali is the most ‘pinned’ honeymoon destination in the world, followed by Italy and Hawaii
  • European countries appear the most on the list, with six destinations in the top 20 

Although many people’s wedding plans are still in flux due to Covid-19 restrictions, that doesn’t stop couples planning for their dream honeymoon. If Instagram is where you go to post photos whilst you’re on your honeymoon, Pinterest is where you go when you’re in planning mode. Intrigued to find out where the most lusted over honeymoon destinations are right now, luxury travel company Kuoni has turned to Pinterest data to find out.

The research, which analysed 10,000s of honeymoon boards on Pinterest, has revealed that the Indonesian island of Bali is the most popular honeymoon destination, followed by Italy and Hawaii in second and third place.

European destinations are most popular, with six countries in Europe on the top 20 list. Alongside Italy, the data reveals that Ireland, Greece, France, Iceland and Spain are also key wish-list destinations for honeymoons.

Unsurprisingly many of the top countries are exotic destinations with picture-perfect beaches and endless sunshine, so it’s notable that Ireland and Iceland appear on the list as well. With their chillier weather and dramatic scenery, they provide a more alternative but no less enjoyable honeymoon.


Top 20 Most ‘Pinned’ Honeymoon Destinations

1.      Bali – 998 boards

11.      Japan – 717 boards

2.      Italy – 997 boards

12.      Jamaica – 699 boards

3.      Hawaii – 992 boards

13.      New Zealand – 601 boards

4.      The Maldives – 981 boards

14.      France – 500 boards

5.      Ireland - 980 boards

15.      Iceland – 499 boards

6.      Thailand – 980 boards

16.      St Lucia – 477 boards

7.      Mexico - 949 boards

17.      Aruba – 442 boards

8.      Greece – 757 boards

18.      Bahamas – 417 boards

9.      India – 734 boards

19.      Spain – 415 boards

10.   Costa Rica – 729 boards

20.      Fiji – 408 boards


Rachel O'Reilly at Kuoni comments: “Pinterest and wedding planning goes hand-in-hand so it is a really valuable resource to gain great insights on where the most dreamed about honeymoon destinations are in the world. At Kuoni we’re well known for offering some of the most incredible honeymoons on the market, and although Covid-19 is causing havoc with weddings at the moment we’ve been hard at work rearranging and planning honeymoons for 2021 and beyond. We hope this research can inspire couples who are looking to make a trip of a lifetime.”

Read more about the research here: https://www.kuoni.co.uk/most-popular-honeymoon-destinations-on-pinterest


Notes to editors

Methodology: The most popular honeymoon destinations was calculated by counting the number of Pinterest boards with the title ‘[destination] honeymoon’ and similar variations. Data correct as of 16th September 2020.


Contact the press team

Rachel O’Reilly
Head of Communications
Email | Twitter
+44 (0) 7866 427870

For the latest press information or images please contact a member of the team.

About Kuoni

Kuoni Travel UK is part of DER Touristik, one of Europe’s leading travel groups. Kuoni has continued to set the pace in luxury worldwide travel in the UK market for the past 55 years and is regularly voted one of the best holiday companies in the country by readers of national newspapers and travel industry titles. The company excels in creating tailor-made holidays and honeymoons to more than 90 destinations around the world. Since 2008 Kuoni has grown its retail network across the UK and can be found in 48 locations on premium high streets and in selected John Lewis department stores. Each store is unique in design and showcases Kuoni’s Personal Travel Experts and personalised customer service.