Travel Kuoni

Step into a world of ancient medinas, mountain adventures and coastal charm

Morocco sits at the north-west corner of Africa, with the Mediterranean to the north, the Atlantic to the west, and the Atlas Mountains crossing its interior. Its cities grew around walled medinas and royal quarters. In the mountains, roads pass terraced fields and Amazigh villages. Along the coast, fishing harbours, lagoons, surf breaks, and resort beaches all occupy the same country. That’s quite a lot before we’ve even discussed dinner. 

Morocco’s medinas aren’t historic quarters preserved behind ropes. People live and work here, among neighbourhood bakeries, hammams, food stalls, workshops, mosques, and madrasas. Look closely and you’ll find zellige tilework, carved plaster, painted cedarwood, and metal being hammered into shape. Traditional riads turn inwards around a courtyard, so an unassuming door can hide tiled fountains, orange trees, and rooms decorated from floor to ceiling. The outside gives very little away. 

Marrakech has no trouble filling several days. Inside its rose-coloured walls are palaces, gardens, souks, rooftop tables, and restaurants using Moroccan ingredients in increasingly inventive ways. From the city, roads climb into the High Atlas or cross Agafay’s bare plateau. Agafay is stone rather than sand, trading Saharan dunes for pale ridges, canvas camps, and a much easier drive. 

Further north, Fes surrounds a vast medieval medina filled with workshops, madrasas, and food stalls. Rabat is Morocco’s capital, with royal landmarks, gardens, Roman ruins, and the Atlantic close by. Casablanca is the country’s largest city and commercial centre, known for its Art Deco streets, seafront, and the immense Hassan II Mosque. 

The Atlantic coast goes well beyond a straightforward beach stay. Essaouira has fortified walls, a working fishing port, galleries, grilled fish, and enough wind to keep its surfers busy. Oualidia sits beside a sheltered lagoon known for oysters and migratory birds. Agadir brings a broad sandy beach and full-service hotels, while Taghazout Bay adds yoga, golf, and a front-row view of people who are much better at surfing than most of us. 

The practical advantage is that you can combine several of these places without an internal flight. Marrakech, the Atlas, Agafay, and the Atlantic make a strong route through the south, while Fes, Rabat, and Casablanca fit neatly together in the north. We’ll work out the order, realistic transfer times, and number of nights, then match each stop with the right kind of stay. 

With more time, we can link the cities, mountains, desert, and coast without letting the travel take over. If you prefer one base or a straightforward twin-centre, we’ll focus the planning there instead.

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Morocco - Perfect for

  • **Varied landscapes** 


    Seeing imperial cities, mountain valleys, stony desert, and the Atlantic coast without relying on internal flights.

  • **Stays with character**


    Staying in a tiled riad, mountain kasbah, canvas camp, or full-service coastal hotel.

  • **Regional flavours**


    Ordering pastilla in Fes, tangia in Marrakech, oysters in Oualidia, and grilled fish in Essaouira.

  • **Traveling your own way**


    Choosing one absorbing base, an easy twin-centre, or a longer route through the country.

Morocco Regions

Our recommendations for the best places to visit in Morocco

Marrakech Holidays

Medina lanes, rooftop tables, tiled courtyards, and restaurants finding new ways with Moroccan fo...

Atlas Mountains Holidays

Hilltop kasbahs, guided village walks, and pools with serious competition from the view.

Agafay Holidays

Pale stone ridges, canvas camps, dinner outside, and a very good reason to stay up late — and get...

Casablanca Holidays

Atlantic air, Art Deco curves, seafood grilled to order, and a mosque built partly over the ocean...

Morocco beach resorts Holidays

Surfboards, sun-warmed sands, blue fishing boats and bustling medinas. Welcome to Morocco's Atlan...

Fes Holidays

Medieval lanes, tiled madrasas, working tanneries, and centuries of craft packed behind the city...

Rabat Holidays

Royal landmarks, Atlantic views, stork-filled ruins, and a medina that plays fair with your sense...

Holidays in Morocco

From chic boutique hotels and riads to hilltop retreats and beach resorts; discover the best Morocco hotels with Kuoni

A holiday in Morocco is all about the bustling medieval cities, majestic mountainscapes, and tranquil coastline where snorkelling and diving is a must. While Marrakech is the place for stylish hideaways near the souks, mosques and squares, Essaouira is also now home to a number of chic boutique hotels, maison d’hotes and riads. It’s quickly becoming Morocco’s sought after beach destination, where you’ll find photographers, artists and the rich and famous making the most of the cooling winds of the Atlantic, its proximity to Marrakech, and the great atmosphere. With a country as diverse as this, we’ve handpicked a selection of our favourite Morocco hotels to help you narrow down exactly what you’re looking for.

Our recommended Morocco hotels

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Join a Morocco tour and explore the country’s cultural gems with an insightful local tour leader and a small group of like-minded travellers

With its bustling medieval cities and majestic mountainscapes, Morocco is a country rich with things to see and do so our tours are ideal if you’re looking to experience it for the first time. Offering the intimacy that only comes when travelling with a small group, you can enjoy personalised attention as you explore the length and breadth of this fascinating country from Agadir to Tangier, or take a first-class train ride from Rabat to Marrakech. Groups are all like-minded and interested in Morocco’s greatest sights, historical monuments and cultural experiences, from visiting a local Berber home in the mountains, to lying on a golden Moroccan beach in Essaouira.

Our recommended Kerala tours

Community, Nature & Traditions in the Ourika Valley

You’ll head south from Marrakech into the green foothills of the High Atlas for a day centred on the people and projects of the Ourika Valley. At a women’s cooperative, you’ll learn about work such as producing argan oil, herbal cosmetics, or textiles. A visit to a small farm shows you how seasonal crops are grown in this mountain setting. 

A community initiative prepares lunch with local ingredients, and you’ll have time to hear about the project over the meal. Later, you’ll visit a village where artisans work in their own workshops. If something catches your eye, you can buy it directly from its maker.

  • Duration: full day 
  • Departs from Marrakech 
  • Lunch included
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A Day in the High Atlas Mountains

You’ll leave Marrakech for the High Atlas, Morocco’s highest mountain range. As the road climbs, city streets give way to valleys, orchards, and villages on the mountainsides. A guided walk takes you past terraced fields and the irrigation channels that carry water to the crops, giving you a closer look at how people live and farm here. 

The invitation into a local family’s home is the heart of the day. You’ll share a traditional lunch, then have time to explore a little further or stay for mint tea before heading back to Marrakech.

  • Duration: full day
  • Timings: 9am to 6pm 
  • Daily departures 
  • Lunch included
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Luxury Atlas Mountain & Gourmet Lunch

You'll leave Marrakech behind and head towards Imlil, a mountain village surrounded by the peaks and valleys of the High Atlas. The journey alone is part of the appeal, with winding roads leading through changing landscapes and small Berber communities. 

After time to explore the village and learn a little about daily life in the mountains, you'll stop at a local family home for mint tea and Moroccan hospitality. Depending on the group and conditions, there may also be an opportunity for a gentle walk through the surrounding countryside. 

The day ends with lunch at Kasbah Tamadot, Sir Richard Branson's mountain retreat. The setting is hard to beat, with terraces looking out across the Atlas Mountains, while the menu showcases Moroccan flavours with a refined touch.

  • Duration: full day 
  • Daily departures 
  • Lunch included
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Highlights of the Medina: Walking Tour

Marrakech’s medina is its walled old city, with souks, neighbourhoods, and historic landmarks threaded through a maze of lanes. Your guide will help you find your bearings and show you places you might otherwise walk straight past. You’ll see the Koutoubia Mosque’s landmark minaret, visit Ben Youssef Madrasa, once a school for Islamic learning, and explore the decorated courtyards of Bahia Palace. 

After lunch at a local restaurant, you’ll visit Le Jardin Secret, a restored garden designed in the Islamic tradition. Then it’s on through the spice square to workshops where craftspeople work with leather, metal, and ceramics. You’ll see where neighbours bring their bread to a communal bakery, stop for mint tea and pastries in a traditional riad, and finish among the storytellers and performers of Jemaa el-Fna square. This introduction makes the medina easier to explore for the rest of your stay, whether this is your first visit or your fifth.

  • Duration: full day 
  • Timings: 9am to 5pm 
  • Daily departures 
  • Lunch included
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Sunrise Balloon & the New City

Set the alarm! You’ll rise above the palm groves and villages outside Marrakech in a hot air balloon, watching the landscape come into view with the sun. Back on the ground, a traditional breakfast awaits in a tent. 

Then return to Marrakech to see a different side of the city. At Jardin Majorelle, you’ll walk through the botanical garden created by painter Jacques Majorelle and later restored by Yves Saint Laurent and Pierre Bergé. Majorelle’s former studio houses the Pierre Bergé Museum of Berber Arts, an introduction to Morocco’s Amazigh culture. Nearby, the Musée Yves Saint Laurent Marrakech explores the designer’s work. You’ll finish with a drive along the broad boulevards of the newer city.

  • Duration: half day 
  • Timings: 5.30 am to 12pm with the start time varying by sunrise 
  • Daily departures 
  • Breakfast included 

Good to know 
Balloon flights depend on the weather. The Musée Yves Saint Laurent Marrakech is closed on Wednesdays.

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Medina Flavours: Local Cooking Class

Here’s a Marrakech souvenir you can use in your own kitchen. You’ll start at a medina market with a local host, choosing seasonal vegetables, fragrant spices, and freshly baked bread. Then you’ll wind through the lanes to a family home and get cooking. 

You’ll prepare a dish such as tagine, a slow-cooked meal named after its clay pot, or harira, a hearty soup. As the spices warm and lunch comes together, your host will show you the techniques behind it. Beginners can get stuck in, and confident cooks can pick up new ideas to take home. First, though, you’ll sit down together to eat what you’ve made, with mint tea to finish.

  • Duration: half day 
  • Timings: 10am to 2pm 
  • Daily departures 
  • Lunch included
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An Evening of Stories & Sufi Traditions

You’ll hear Marrakech’s storytelling tradition come to life in the voice and gestures of a hikayat storyteller. Legends and folk tales set the scene before you sit down to a traditional Moroccan dinner accompanied by Sufi music, with chanting and instruments woven through the performance. 

Sufism is a spiritual tradition within Islam. You don’t need to know anything about it beforehand: after the music, a Sufi scholar will explain its place in Moroccan life and culture. You’ll leave with a better understanding of what you’ve heard, as well as a story or two to tell yourself.

  • Duration: 3 hours 
  • Timings: 6.30pm to 9.30pm 
  • Daily departures 
  • Dinner served during the experience
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Walls & Gardens: Ancient Taroudant from Agadir

Fancy a day away from Agadir’s seafront? You’ll meet your guide at a central point in the city and head inland through fertile valleys and villages to Taroudant. Ochre ramparts encircle this market town, often nicknamed “Little Marrakech”. Inside the walls, you’ll walk through its medina with your guide, passing craft stalls and spice sellers while getting to know a place where the souks remain part of local trade. 

Afterwards, you’ll head beyond the medina for lunch among palms, cacti, and traditional earthen buildings. There’s time to sit in the gardens before the drive back to Agadir.

  • Duration: full day 
  • Timings: 9am to 6pm 
  • Daily departures 
  • Private experience 
  • Lunch included
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Harmony of Faiths in Casablanca

You’ll see a side of Casablanca that’s easy to miss if you only know it as Morocco’s commercial hub. This day brings the city’s Muslim, Jewish, and Christian heritage into focus through the places where communities have gathered and worshipped. 

You’ll begin at Hassan II Mosque, with the Atlantic just beyond it. A guided visit takes you into the working mosque to see its vast prayer hall, carved wood, marble, and intricate tilework. At the Museum of Moroccan Judaism, you’ll explore objects and photographs connected with Jewish life in Morocco, then visit Beth-El synagogue. After a stop for lunch, you’ll see the stained glass inside the Catholic church of Notre-Dame de Lourdes. A walk through the old medina rounds off the day.

  • Duration: full day 
  • Timings: 9am to 5pm  
  • Daily departures 
  • Lunch not included 

Good to know 
The Museum of Moroccan Judaism is closed on Saturdays. For the mosque visit, cover your shoulders and knees, and be prepared to remove your shoes.

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Discover Rabat by Electric Tricycle

You’ll see Morocco’s capital from the passenger seat of an electric three-wheeler, leaving your driver to handle the roads. Rabat brings together an old medina, broad boulevards, Atlantic views, and monuments from different chapters of the country’s history. Your guide will put them into context as you go. 

You’ll ride through the medina and along the coast, looking out for the Kasbah of the Udayas, a fortified neighbourhood overlooking the water. Then come Hassan Tower, the unfinished minaret of a planned mosque, and the nearby Mausoleum of Mohammed V. By the time you return to the starting point, you’ll have a much better sense of how Rabat fits together.

  • Duration: half day 
  • Timings: 9am to 12pm or 3pm to 6pm 
  • Daily departures 
  • Private experience
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Essential Fes: Medina Tour

Fes’s medina isn’t one for straight lines. You’ll explore its UNESCO-listed lanes with a guide who knows the way, moving between places of learning, working souks, and neighbourhood streets. You’ll see Al-Qarawiyyin, a historic centre of Islamic learning, from outside and visit the richly decorated Al-Attarine Madrasa. At the tanneries, you’ll watch leatherworkers at work among the colourful dyeing vats. Fair warning: the smell is part of the experience. 

You’ll also step into a traditional home for mint tea and a chance to hear about life in the old city. After a stop for lunch at a local restaurant, you’ll explore souks selling spices, textiles, and ceramics, and look out for Bab Bou Jeloud, the blue-tiled gateway to the medina.

  • Duration: full day 
  • Timings: 9.30am to 5.30pm 
  • Daily departures 

Good to know 
Friday isn’t recommended, as some souks and workshops close for Friday prayers.

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Volubilis, Meknes & Moroccan Wine Experience

You’ll cover three very different chapters of Moroccan history in a day: a Roman city, a wine-growing estate, and a former royal capital. First, you’ll drive from Fes to Volubilis. Walk its ancient streets with your guide, see mosaic floors still in place among the remains of houses, and take in the triumphal arch and basilica. 

Next, you’ll tour Château Roslane to learn about winemaking in the Meknes region, followed by lunch paired with the estate’s wines. In Meknes itself, you’ll see Bab Mansour, a monumental gate from the era when Sultan Moulay Ismail made the city his capital. You’ll also visit Dar Jamaï, a former palace now home to the National Museum of Music, before returning to Fes in the late afternoon.

  • Duration: full day 
  • Timings: 9am to 6pm 
  • Daily departures 
  • Lunch with wine pairings included 

Good to know 
Dar Jamaï is closed on Tuesdays.

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