With a combination of the world’s finest beaches and picturesque landscapes, a selection of only the most luxurious hotels and a rich cultural tradition known for its friendly locals – Thailand is a wonderfully exotic destination with hidden treasures everywhere you go.

A well-known country for its approachable and inviting people, you won’t be short on hospitality. You will be welcomed by Thai locals as if you are part of the family; great pride is taken in putting tourists at ease in Thailand's beautiful surroundings.

If you'd like a few tips for your first trip to Thailand, where you'll be visiting temples, adjusting to the time zone and meeting and greeting, here is a handy reference guide to the basics of Thai culture.

Guide to Thailand


Thailand, or the 'land of smiles' as it is known, is a vibrant destination full of outstanding natural beauty and a captivating historic culture.

Discover more of Thailand