Worldwide Travel Report

Kuoni’s Worldwide Travel Report 2019

Our annual Worldwide Travel Report reveals new up-and-coming locations, the most booked destinations and other luxury holiday trends.

For more than 50 years, Kuoni has been at the forefront of luxury holidays and each year we create our holiday trends report as a barometer of what is hot, upcoming and newsworthy in travel industry trends. You can find out more about the most interesting travel trends for 2019 below, including the rise of the learning holiday, what’s new in eco-tourism, the top 25 most booked luxury destinations and why Ajman and Israel are ones to watch.

 

Kuoni Worldwide Travel Report Archive

2019 Report 2018 Report 2017 Report 2016 Report 2015 Report

2019 Worldwide Travel Report highlights

 

The Top 25 destinations

The Top 25 destinations

The Maldives has held our top spot for 16 years now and there has been no change in the top seven destinations sold since 2018, keeping favourites such as Sri Lanka, Thailand and the USA in the spotlight. We have a new entry in the top 25, with Japan rising three places and sales up 74% year on year. Take a look at our Top 25 Destinations for the full list and the reasons why they are so popular.

 

The rise of the world classroom

The rise of the world classroom

There is a huge rise for people looking to broaden their skill set while they travel. 70% of people have been on a holiday where they have learnt something new, and this desire for self-development is hugely influencing our bookings, with the most popular skills holidays including mastering a new language; trying new cookery techniques; improving photography skills; and even learning to dance or scuba dive. Take a look at our favourite learning holidays.

Solo holidays soar

Solo holidays soar

We’ve seen a steady increase in solo travel and the top holiday types are escorted small group tours, Wellbeing Escapes and beach holidays with health and activity programmes. Kuoni’s research shows 77% (42% definitely, 35% possibly) would consider travelling solo, provided they were somewhere they felt safe and there were activities of interest. We’re launching a dedicated range of solo holidays in 2019 and you can read on for our top solo suggestions….

 

New holiday destinations

New holiday destinations

Dubai was almost unheard of 20 years ago – and the little-known neighbouring Emirate of Ajman is gaining in popularity, due to its beaches, luxury hotels and cheaper prices. We’ve added destinations such as Cappadocia to our line-up; and the Peru Inca Trail has seen a 150% increase in bookings. Take a look at the up-and-coming new holiday destinations.

Responsible travel

Responsible travel

The drive for customers wanting to travel responsibly has created incredible partnerships and initiatives, including edible straws in the Maldives and the Seychelles stopping the importation of Styrofoam. For our part, we want to continue collaborating with eco-friendly hotels and companies like Gandys, who put 10% of their profits into helping orphans worldwide. Learn about our Gandys tour in Sri Lanka and what’s trending in eco-tourism.