Palace Hotel, Viareggio

At a glance

  • Prime beachfront location
  • Fabulous rooftop bar and terrace
  • Romantic Liberty-style building

Palace Hotel, Viareggio


Set on one of Viareggio’s most attractive stretches of coastline, this historic hotel provides a taste of classic beachside living.

With its distinctive misty-blue-and-white facade, the Palace Hotel is the epitome of old-school Italian seaside charm. Inside, behind the Liberty-style frontage, it’s just as appealing, particularly the ground-floor suite of parquet-floored lounges, decorated with antique furniture, Old Masters and Murano glass chandeliers. In these airy, breezy rooms with their atmosphere of leisured ease, it’s hard to believe that Viareggio’s lively beach scene is just beyond the glass doors.

You have to head upwards, though, to discover the Palace Hotel’s star attraction: its spacious rooftop terrace. From here, there’s a fabulous 360-degree panorama to enjoy: ahead, rows of coloured parasols on the wide strip of sand with the sea beyond and behind, the wooded hills that enclose the town. You could begin and end the day up here, starting with breakfast - as healthy or indulgent as you choose. In the evening, the bar becomes the place to gather for a drink; there’s an imaginative cocktail list and breathtaking views of the sun setting into the sea. You can even have a spot of something light to eat if you can’t bear to drag yourself away to the stylish main restaurant on the ground floor.

The 73 rooms are in keeping with the style of the building, with high ceilings, period details and a colour scheme of soft blues, greys and golds. Classic Rooms look out to the back of the hotel, with views of the town and the hills behind. There’s also the opportunity to upgrade to a room with a limited sea view or one with a small balcony and side sea views.

TripAdvisor rating

Based on 506 reviews
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Key information

On the beachfront in the heart of this lively seaside resort, a 15-minute walk from the train station

Airport transfer time: Approx. 30 minutes from Pisa airport
Rooms: 73

Good to know

Minimum stay: 7 nights 24 Jul-20 Aug. A tourist tax is available at this hotel. Beach facilities are available from 15 May to 30 Sep, weather permitting.

Accommodation information

73 rooms


Restaurant, bar

What's included

Breakfast in the breakfast room.

Meal upgrade options (per person per night)

Half Board • Breakfast in the breakfast room • Dinner at Decò.

Covid-19 (Coronavirus)
Travel Advice

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*Denotes local charge