Kuoni announces Bebe’s Hive as its new fundraising partner

Kuoni is proud to announce Bebe’s Hive CIC, as its new fundraising partner. The child bereavement support service was founded by Lauren King in memory of her daughter, Bebe, who tragically died in the Southport attack in the summer of 2024.

Lauren, who works as a Training Executive at Kuoni, shared her gratitude and emotion at the partnership:

“I am incredibly proud that Kuoni has chosen Bebe’s Hive as their fundraising partner. Kuoni’s culture of care is not just something they speak about - it is something I have experienced personally in the most profound way. After Bebe died, they stood beside me with compassion, flexibility and genuine humanity. To now see that same care extended to Bebe’s legacy is incredibly moving.”

Mark Duguid, Managing Director at Kuoni, said the decision reflects the deep connection felt across the company: “We are so proud to name Bebe’s Hive as our new fundraising partner. When we invited our teams to vote for our next cause, the response was overwhelming.

Our connection to Bebe’s Hive is personal, and to play a part in Bebe’s legacy is an honour. It means so much to us all at Kuoni to show our support in a meaningful and impactful way.

Bebe’s Hive is dedicated to supporting children through grief with creativity, understanding and gentle guidance. The response Lauren and her team have received shows how vital community projects like this are in helping grieving children feel seen, supported and less alone.

Our teams and I are already excited about finding ways to get involved and raise money to make a real difference to the lives of children living with grief.”

During a recent update with the team at Kuoni, Lauren shared more about Bebe’s Hive and its plans within the Southport community with big ambitions for beyond in the future:

“We are currently transforming our permanent Southport home into a purpose-designed creative grief support hub for children and families. Every decision we make is rooted in Bebe’s kindness and inclusivity - creating a space where no grieving child feels alone.

With Kuoni’s support, we are one step closer to opening doors that will change the lives of the little hearts dealing with the loss of a loved one.

Since the vision was shared publicly, the growth of Bebe’s Hive has been remarkable. What began as an idea rooted in love has evolved into a powerful community movement.

Bebe’s Hive is now progressing its next phase of development, including strengthening safeguarding frameworks, refining referral pathways for children, expanding volunteer training, and moving forward with the full renovation of the Southport hub - all to ensure the service opens responsibly, sustainably and with the highest level of care.”

Lauren added:

“Bebe was a child who noticed others - she led with kindness and inclusion. Bebe’s Hive exists to carry that forward, creating a space where no grieving child feels unseen or alone.”

Kuoni has a fundraising committee coming together to create exciting and fun ideas to raise funds for this amazing cause.

About Kuoni 

Kuoni Travel UK is part of DERTOUR UK, one of Europe’s leading travel groups. Kuoni has continued to set the pace in premium worldwide travel in the UK market for almost 60 years and is regularly voted one of the best holiday companies in the country by readers of national newspapers and travel industry titles as well as being a Which? Recommended Provider. Kuoni are experts in their travellers’ needs and craft holidays and honeymoons, with flair, to more than 90 destinations around the world. Their knowledgeable, enthusiastic, friendly and passion filled team understand what it takes to deliver unforgettable holiday experiences. Kuoni has a retail network of 25 stores across the UK and can be found on premium high streets and in selected John Lewis department stores. Each store is unique in design and showcases Kuoni’s Personal Travel Experts and personalised customer service. Kuoni holidays are also available to book at kuoni.co.uk, by calling our team of destination experts, or through travel agents.