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GunRunner Boutique Hotel
Music history, modern swagger
In downtown Florence, the cultural heart of the wider Muscle Shoals story, GunRunner Hotel is a ten-suite boutique stay that puts you right where music history, local life, and modern Southern creativity intersect.
GunRunner feels exactly right for Muscle Shoals. Set inside a restored historic building that lived several lives before becoming a hotel, it feels intimate, creative, and individual. With just ten suites, the atmosphere is relaxed and personal, more like staying somewhere you were tipped off about by a local than checking into a conventional hotel. The look blends exposed brick, warm wood, and industrial bones with thoughtful design touches that nod to the area’s deep creative roots.
Why we love GunRunner Boutique Hotel
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It feels genuinely personal, from the small scale of the hotel to the way each individually designed suite reflects a different strand of local culture.
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You’re right in the centre of a town that shaped global music culture, and the hotel acknowledges that legacy with confidence, without turning history into a theme.
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The design balances industrial character with real, lived-in comfort, so you notice the exposed brick and original features, but you’ll also settle in easily and sleep well.
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Having a spa within the hotel adds an unexpected layer of calm and care, giving you the option to treat yourself to relaxation and wellbeing on your road trip without leaving the building.
Facilities
GunRunner does bars rather than restaurants. On the ground floor, the indoor bar sits within the hotel’s large communal living space and acts as its social anchor. Then there is the rooftop bar, which adds a different energy altogether. Sitting above downtown Florence, it is a relaxed, open-air spot for cocktails with views, particularly good as the sun starts to dip. There’s no formal dining onsite, but Florence’s independent restaurants are a short stroll away, and recommendations come easily.
Wellness at GunRunner takes a more considered, contemporary turn thanks to the GunRunner Medical Spa, located within the hotel itself. This isn’t a token treatment room, but a medical spa offering a mix of traditional spa services and advanced aesthetic treatments.
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