Where to go on safari in Africa

Winner Best Safari, wildlife and nature holiday company

Best Safari, wildlife and nature holiday company


A guide to where to go on safari

The diverse desert, forest and savannah habitats across this vast continent mean that there’s an incredible choice of places to go on safari. The options might seem a little overwhelming at first, but we’re here to help. We’ve travelled all around Africa and have been seeking out the best spots for more than 40 years. Ask us about our recommended places to see herds of rhino, where (and when) you can hope to spot the Great Wildebeest Migration, and how you can go on guided bush walks with Maasai warriors.

For a classic 4x4 or fly-in safari holiday, we love the wide open savannah of Kenya’s Maasai Mara and the Tanzania’s Serengeti. Play hide and seek with lions, leopards and cheetahs in the long grasses, see masses of plains game like wildebeest and zebra, and watch the circle of life in action. For breathtaking views, the Ngorongoro Crater is a natural amphitheatre that has guaranteed game year-round, with a whopping 30,000 animals.

In South Africa, the rolling plains and bushland are ideal for spotting the Big Five in the comforts of a private game reserve. For a safari with a difference, Botswana has some of the best water safari experiences, while Zimbabwe is excellent for walking safaris in lesser-visited national parks and Namibia has epic backdrops of dunes and salt pans. And then there’s Rwanda, where towering bamboo forests are home to chimps and mountain gorillas.

Whether you’re hoping to spot the Big Five or something a little rarer, we can help you decide where to go on your safari holiday.


Kenya is the Africa of most people’s imagination, thanks to movies like Out of Africa and Born Free. It has some of the most famous national parks and reserves, including the Maasai Mara. You’ll have an authentic safari experience in Kenya as there are no fences around the parks (or many of the camps) so the wildlife is totally free to roam.

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Tanzania packs a visual punch. It has great lakes, deep craters, wide-open grasslands, and Africa’s highest mountain: Mount Kilimanjaro. On top of all that, you’ll find dazzling powder soft beaches that give the Maldives a run for its money. The Great Wildebeest Migration herds move around the Serengeti for most of the year (October to June) but there’s fantastic wildlife viewing year-round.

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South Africa

In South Africa, a safari can form just a part of your holiday – so this is a great place for a shorter safari combined with a longer trip exploring cities, beaches and Winelands. There are lots of private game reserves to choose from, including family-friendly reserves and malaria-free reserves. Time it right (July to December) and you could even spot the Big Six – South Africa has some of the world’s best whale watching.

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In Botswana, it’s all about slowing the pace on exclusive safari experiences that go beyond seeing the Big Five. The unusual landscapes of the Okavango Delta’s great waterways and the Makgadikgadi salt pans create a different kind of safari. Hop into a traditional canoe and go wildlife viewing off the beaten track.

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Safaris in Zimbabwe are intense. Instead of doing all your wildlife spotting from a vehicle, you can leave the comfort of your Jeep behind and walk into the wilderness. Plus, the guides here are some of the best in the world. In Zimbabwe you can also get astounding views of one of Africa’s superstars: the mighty Victoria Falls.

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In this vast part of Africa it’s more about the dramatic landscapes, like petrified ghost forests, chalky-white salt pans and fiery sand dunes. Namibia does have impressive and usual wildlife, though, with endemic black-faced impalas, meerkats, oryx and gemsbok. It’s also home to the largest population of free-roaming black rhino in the world.

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Most holidays to Rwanda are arranged in the hope of catching a glimpse of the incredible mountain gorilla; the dramatic landscape of Volcanoes National Park is one of the best places in the world for gorilla sightings. For the ultimate experience of Rwanda's wildlife, combine chimpanzee and gorilla treks.

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Visit more than one destination

South Africa self drive

South Africa self drive

With scenic routes, an excellent road infrastructure and left-hand-side driving, South Africa is ideal for self-driving. It’s easy to combine the many different experiences and landscapes on offer with a safari.

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Botswana Safari & Victoria Falls

Botswana Safari & Vic Falls

Out-of-this-world game viewing, mesmerising landscapes and a wide range of camps and lodges – Botswana offers some of the finest safari experiences in all of Africa. Then add on the awe-inspiring UNESCO World Heritage site of Victoria Falls.

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Selous + Zanzibar

Selous & Zanzibar

The Selous is all about a wild, authentic safari experience, full of adventure and the charm of days gone by. Then head to enchanting Stone Town in Zanzibar (birthplace of Freddie Mercury) and on to laid-back Pemba Island.

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Discover Africa brochure

Africa is wild and beautiful. Scorched open plains, rugged coastlines, vine-carpeted valleys and mile-high desert dunes.

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