Kuoni brings Great American Road Trips to the Royal Highland Show
Kuoni to showcase the best of the US in partnership with Arizona Office of Tourism
Inspired by Great American Road trips, Kuoni will be wowing visitors to the Royal Highland Show with an American themed stand, with classic mustang and an interactive treasure hunt.
Kuoni is set to exhibit for the first time at this year’s Royal Highland Show, one of Scotland’s most iconic events, which last year saw more than 200,000 visitors to the show.
In partnership with the Arizona Office of Tourism, Kuoni will be celebrating Arizona’s tourism assets that include gastronomic delights, outdoor adventures, cultural heritage and wellness.
The event is part of Kuoni’s experiential marketing programme, designed to showcase the brand at high profile events throughout the UK and bring an element of the travel experience to life.
With stores in Edinburgh, Aberdeen and Glasgow, the Kuoni team will be at the show throughout, talking to customers, booking appointments, promoting competitions and talking about Kuoni’s USA programme. They will also be launching an interactive treasure hunt experience for show attendees to take part in. Meanwhile, the Arizona Office of Tourism’s show activity will focus around the classic Mustang and encouraging attendees to plan a road trip. There will be a social component as well as exciting giveaways to inspire and encourage attendees to discover the USA.
Brian Woodhouse, marketing manager, Kuoni, said: “We’re creating an inspirational space which will be a great talking point at the show. We want to grow brand awareness in Scotland and this is the perfect opportunity to do that.”
“We are delighted to be partnering with Kuoni at the Royal Highlands Show, and to showcase to its visitors why they should consider Arizona for their next holiday," says Debbie Johnson, director of the Arizona Office of Tourism. "With everything from the iconic Grand Canyon to desert scenery, inspiring cultures, a plethora of outdoor adventure and wellness opportunities, there is truly something for everyone in Arizona."
Kuoni has seen demand grow generally for tailor made fly-drive itineraries in all parts of the USA with 2019 bookings currently ahead.
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