Alfred & Simone Jacobs

Simone Jacobs grew up in the Western Cape and studied Advanced Tourism and Logistics at the University of South Africa. After a three-year stint in Europe, she returned to Stellenbosch in 2004 where she worked initially for a booking agent. She first started working with Bites and Sites as a freelance guide, eventually becoming a permanent guide and operations manager. In July 2020, she was offered the chance to buy the company from the woman who’d founded it 10 years earlier and is now its owner and CEO.