As a philanthropist and entrepeneur, Jaideo Rathore is passionate about enhancing the lives of others and protecting the environment for future generations. His hotel, Ikaki Niwas, is an award-winning boutique hotel in Jaipur where he also lives with his family. On top of that, he is the Managing Director of the unique Ikaki Bagh Model Organic Farm project, an organic farm 30 minutes outside of the city.