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For other destinations and types of holiday, visit Kuoni
For other destinations and types of holiday, visit Kuoni 

Things to do in India

Meet the women of Sadhna, an inspiring social enterprise

At Sadhna, there’s a story of female empowerment sewn into all of our products…

By Shubhangi Singh Rathore
Head of Production at Sadhna

Sadhna was created by women, for women. Established in 1988, we work with around 700 women from rural and tribal backgrounds in Udaipur and Rajsamand, teaching them handicraft skills so they can make a living. The idea is that the work travels to the artisan; historically in Rajasthan, women weren’t even allowed to step out of their houses, so Sadhna provided a much-needed livelihood generation scheme. Female empowerment has come a long way since then and through Sadhna, women can now work from home while taking care of their families.

Visit our centre in the village of Delwara, where you get to meet the Sadhna women. Each one has been trained in patchwork, appliqué and tanka embroidery and receives the tools and materials they need to create beautiful products from home. Everything is Fair Trade certified and the women get a monthly salary, insurance, education scholarships for their kids and a lump sum when they choose to retire. We also have workshops you can join for hands-on experience with block printing and embroidery, which is great fun. There’s a Q&A session at the end of the tour that often ends in giggles and happy exchanges. Guests love it and the artisans appreciate having visitors and feeling that their work is celebrated.

Taking this tour directly helps women like Choti, who’s been with us since the beginning. She comes from a background of extreme poverty, the youngest child of a large, rural family. When she married, her husband was abusive and out of the house a lot, so she shouldered the responsibility of looking after their kids. Joining Sadhna changed Choti’s life; she was able to educate and marry all of her children, graduated to become master trainer and is now a manager who represents us at exhibitions and fashion weeks. Her journey has been so inspiring and that’s just one woman’s tale – at Sadhna, there’s a story of empowerment sewn into all of our products.


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Alfred & Shubhangi Singh Rathore

Shubhangi Singh Rathore has an MA in Fashion Management from the prestigious National Institute of Fashion Technology. She’s been working with Sadhna since 2014 and is now the Head of Production. Shubhangi is passionate about working with women artisans at the grass roots level and sharing the message of this inspiring social enterprise.
Shubhangi Singh Rathore, Head of Production at Sadhna

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