The dream honeymoon involves four days lying in the sun, temperatures of 27 degrees, two books – and three adrenaline fuelled activities it emerged today from travel company Kuoni (

Researchers found that while the average Brit would like to soak up the sunshine and be showered with love and affection on their honeymoon, they also want to treat it as the ‘wish list’ of all holidays.

This means newlyweds intend to blow at least FIVE THOUSAND POUNDS on the honeymoon of their dreams, and spend at least a third of their 14-day break experiencing new cultures and visiting historical sites.

The average person still imagines their post-marriage trip will include candle-lit meals and champagne on arrival, but wants it coupled with action and adventure.

As such, people dream of spending at least two days out of the 14 trying activities like scuba diving, zip lining, Segway’s and cage diving with sharks.

Derek Jones, managing director of travel experts Kuoni, which conducted the study of 2,000 unmarried people said: “This shows that couples still want that romantic beach idea with unparalleled service and excellent hotels in places like  Mauritius and the Maldives, but they are also leaning towards a more active, cultural and authentic experience on honeymoon.

“This means destinations such as Italy and Vietnam are becoming more popular choices than years ago for honeymooners.

“People are no longer content with a week or two lounging around by the beach or pool, instead newly married couples are hoping for a bit of adventure, they want to learn more about the country they are visiting and return home with tales of the amazing things they have seen and done.”

Researchers found that Brits would ideally travel for more than seven hours by plane to their honeymoon destination, and check into a five star hotel on arrival.

One in 10 people would even like the thrill of a bungee jump on their romantic getaway.

But many people also hope that once they have walked down the aisle, and finally get on their perfect honeymoon, it will be filled with romance.

Indeed, the average person imagines walking along the beach hand in hand at least five times during the two week break.

They also want to enjoy four candle-lit meals and share three spa treatments together.

And while many people can visualise themselves being brave and trying new things on honeymoon, most want to enjoy at least eight hours of sunshine a day and spent at least a quarter of the fortnight sunbathing.

But both men and women also envisage their honeymoon including a couple of hours of ‘me time’ every day.

And while 53 per cent want plenty of time to work through their ‘beach reads’, a sixth of Brits want to be able to check social media, while 12 per cent would like to ring home to mum.

One in 10 people claim they would probably contact friends from their honeymoon, while seven per cent would play the odd computer game.

Interestingly, a fifth of people have friends or relatives who have tried to recreate their honeymoon all over again – by visiting the same destination, embarking on the same activities, eating in the same restaurants and sight-seeing in the same places.

Derek Jones continues: “We’re seeing a growing trend for ‘special occasion’ travel.   Many customers are using milestone events in life, such as wedding anniversaries or ‘big zero’ birthdays to recapture the romance of their original honeymoon and use those events as an opportunity to see more of the world and splash out on another trip they can tick off their wish list.”






For media enquiries and images please contact the Kuoni Press Office:

Jemma Purvis on 01306 744 006/

or Nicky Betts on 01306 744 669/

or Rachel O’Reilly on 07866 427870/




Editors notes:


About survey: Research carried out with 2000 unmarried Brits by OnePoll.




  • Set off 3 days after the wedding
  • 14 nights
  • Abroad
  • Minimum 7 hour flight
  • 27 degrees Celsius
  • Five star hotel
  • 8 hours of sunshine
  • 26 per cent of the holiday spent sunbathing
  • Read 2 books
  • 32 per cent of the holiday Sightseeing / visiting sites
  • 1 hour and 41 minutes ‘me time’
  • 12 per cent of honeymoon spent doing sports and activities
  • 4 candle lit meals
  • 3 massages / spa treatments
  • 5 romantic beach strolls
  • Paid for by the bride and groom
  •  Minimum spend £4,930.89
  • Booked online
  • Top honeymoon activities would include:
    • Swimming with dolphins (50 per cent)
    • Snorkelling (32 per cent)
    • Hiking / trekking (31 per cent)
    • Scuba diving (25 per cent)
    • Cycling (20 per cent)
    • Cage diving with sharks (16 per cent)
    • Zip lining (15 per cent)
    • Segway (14 per cent)
    • Paragliding (14 per cent)
    • Surfing (13 per cent)


Top 10 Honeymoon destinations 2013 – according to Kuoni

  1. Maldives
  2. Thailand
  3. Sri Lanka
  4. Mauritius
  5. Indonesia
  6. Arab Emirates
  7. USA
  8. St Lucia
  9. Malaysia
  10. Kenya


Top 10 honeymoon destinations 2003 – according to Kuoni

  1. Maldives
  2. Sri Lanka
  3. Mauritius
  4. Thailand
  5. USA
  6. Dubai
  7. St Lucia
  8. Mexico
  9. Antigua
  10. Australia



About Kuoni:  Kuoni ( was established in 1906 in Switzerland by Alfred Kuoni, a visionary adventurer and explorer of his time who opened some of Europe’s first travel agencies. 

The company has more than 170 awards to its name including coming top of a ‘Which?’ Recommended Provider survey, due to the company’s reliability and ‘excellent customer care’. 

As well as selling luxury worldwide holidays online, by phone and through a network of quality independent travel agents throughout the UK, Kuoni also has its own network of 22 exclusive travel stores across the UK and six Kuoni Partnership Stores, which are leading independent travel agents with a first class reputation in their towns and cities. Kuoni can also be found within John Lewis stores in Cardiff, London Oxford Street, Reading and Southampton with more to open in late 2013.

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