Set on Viareggio’s bustling promenade, this seaside property is bright, breezy and welcoming, with a well-regarded seafood restaurant.
Sina Astor’s cool, clean design has more than a touch of the glossy ocean liner about it - appropriate for a hotel that looks out over a broad sandy beach and the azure waters of the Tyrrhenian Sea. In the 1920s, an elegant art nouveau villa stood on the site, and while there may be nothing left of the original building, its influence lingers in the high levels of service and the personal touches designed to make each guest feel as if this was a home from home.
The carefully chosen list of facilities includes some you’d expect and others you wouldn’t in a small hotel. Among the latter is the compact sun deck on the rooftop, with places to lounge and glorious sea views; there’s also the wellness centre, complete with an inviting heated indoor pool lined with classical statues. There’s a restaurant on the second floor that’s well thought of for its typical Tuscan cuisine made with locally sourced ingredients, especially seafood, and whose terrace - shared with the bar - is definitely a place to linger. And if you wish to explore beyond the hotel, you can hire bicycles to pedal along the coast or into the shade of the pine forests that run behind the town.
The 76 rooms and suites have recently been redone in a clean modern style with classical details such as antique-style headboards and a neutral palette lifted by splashes of blue or green. The Viareggio Room feels bigger than it is thanks to the clever use of space, and has either a walk-in shower or a bathtub. Large windows offering glimpses of the sea are the main feature of the Versilia Room, though if panoramic vistas are essential, the Versilia Superior Sea View has a private terrace on which to sit and watch the sunset. Finally, the Family Versilia Annex Room sleeps three, perfect for a couple with their first child.
On the seaside promenade in the heart of Viareggio, a 15-minute walk from the train station
Good to know
A tourist tax is payable at this hotel.
76 rooms and suites
Half Board • Breakfast and dinner at La Conchiglia.
*Denotes local charge