29/11/2011 | C. Martin
A promotional agency in Puerto Rico is planning to launch a new marketing campaign in a bid to attract more tourists to the destination.
With the campaign, Nicole Rodriguez, chief marketing officer at the Puerto Rico Tourism Company hopes to provide a glimpse of life in the islands of Puerto Rico to potential tourists.
Travellers planning to take Caribbean holidays will find that Puerto Rico has more to offer than just luxurious beaches.
Ms Rodriguez said that they have been working with airlines such as British Airways and Virgin to promote the destination to travellers.
Ms Rodriguez said: "Our main goal in the UK market is to let them know that we're not that far away and second of all that Puerto Rico has a lot more to offer than great beaches."
She said that the destination has so much to offer and travellers can either hire a car and drive or walk around the island to explore the place.
The campaign will first begin in the US and then spread to the UK and Europe.
Copyright Press Association 2011