08/11/2011 | C. Martin
Egypt has launched a new campaign to attract tourists from all over the
world, according to a study by Euromonitor International.
The report was released as the travel trade exhibition by World Travel
Market (WTM) gets under way at London's ExCel centre.
It is thought the campaign - based around the slogan "welcome to the
country of peaceful revolution" - will help draw tourists back to the
destination in their droves for Egypt holidays.
WTM chairman Fiona Jeffery said: "The speed at which the marketing
campaigns have been launched demonstrates the importance the new
democracies in Egypt and Tunisia have put on inbound tourism for their
long-term economic future.
"Tourism can help build up these countries' new democracies and has the
potential to do so across all the Arab Spring countries."
Egypt, known for its cultural diversity and scenic beauty, could be an ideal destination for people looking for luxury holidays.
Copyright Press Association 2011