14/10/2011 | C. Martin
Globetrotters looking to play their favourite sport while holidaying in the Emirates can now enjoy a brand new sporting experience.
Intersport, an Al-Futtaim group company, has decided to make shopping for sports equipment easier and more relaxing, by positioning all the products for one sport together. Joggers will no longer have to dash from one end of the store to the other to get their running shoes and heart monitors - instead they can spend more time enjoying their Dubai holidays.
Whether you're an athlete or a beginner, the store will have everything you need, laid out in a convenient and easy-to-use format. Sport lovers can pick and choose their favourite gear, to compliment their tailor made holidays.
Intersport announced the new brand concept store will be launched in Dubai Festival City adjacent to ACE.
Christophe Altabas, General Manager of Intersport said: "At Intersport we are committed to giving our customers the best products by the best brands at the best prices. Our experts are always ready to help our customers select the shoes, apparel and equipment that best meets their individual needs."
Copyright Press Association 2011