21/07/2011 | C. Martin
A UAE-based international jewellery retail chain has inaugurated its 126th store in Abu Dhabi.
The new Damas store was opened on July 19 in the emirate's Dalma Mall.
"Abu Dhabi is a key growth market for us, and we are pleased to strengthen our presence in the emirate through this new store opening," said Anan Fakhreddin, the CEO of Damas International Limited.
For the past century Damas has been the region's leading jeweller, with its emphasis on high standard and customer satisfaction. Jewellery enthusiasts on luxury holidays to Abu Dhabi will have an amazing shopping experience in the store, located on the ground floor of Dalma Mall.
Damas houses exquisite collections of jewellery, including gold brands such as Graziella, Farfasha, Alzain and My Vice.
The jewellery and watch retailer's diamond brands include Hayati, Farasha, Spring collection, Boudoor, Fior and Fulla.
And the group's stores offer a range of collections from watch brands Jacques Lemans, Brillier, Cobra, Visetti, Aquamarin, Paco Rabanne.
Mr Fakhreddin said: "Incorporating the latest interior design concepts, we are confident that the new store provides a sophisticated and welcoming ambience for customers to showcase our latest collections."
Copyright Press Association 2011