Holiday Report 2010 Information

Survey highlights: practicalities

Economic downturn means holiday upturn

The Recession
72% felt it was even more important to holiday during a recession
63% said this was because it helped them recharge their batteries
58% said this was because holidays helped cheer them up
30% of women felt they were working harder in a recession compared to 25% of men

Where we choose to go
40% of those aged 20-24 and 33% of those aged 25-34 would choose to go to the Caribbean / Mexico for big conversations
33% of all surveyed would choose to go to Europe for big conversations
32% of men choose to go to Australia for big conversations
28% of women chose to go to the Caribbean / Mexico for big conversations

Why we book early
52% More time to look forward to it
51% More time to research a destination
42% More time to plan activities

When we spend money
33% start spending the moment they arrive at the airport
34% of 20-24 years olds like to start spending a week before
Londoners were the biggest airport spenders at the airport at 37%

Mobile Technology
32% of men have to check the news and sport on a holiday (v. 15% of women)
26% of all surveyed are unable to switch off their phone on a holiday (rising to 40% for 20-24 years olds)
19% of 20-34 year olds indulge in social networking on holiday

Financial Priorities
39% felt saving for retirement was a financial priority (rising to 54% for 55 to 64 year olds)
39% felt saving for home renovations was a financial priority
30% felt that booking another holiday is a financial priority (rising to 38% for 55 to 64 year olds)
23% felt that moving / buying a house was a financial priority

Back to the Kuoni Holiday Report 2010 press release


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